Lead UX Product Designer
Sky · Interoute / GTT · Avado Learning
Specialising in systems thinking, AI, and cross-device ecosystems. I shape 0→1 products, the frameworks that scale them, and the teams that ship them.
Who I am
Hi! I'm Sara, a Lead UX Product Designer with 10+ years in design and 3 in leadership. I started my career founding a multimedia studio in Barcelona before moving to London to specialise in Product and UX Design.
I design products people actually use, and the systems that make them scale. At Sky I've shipped experiences across TV, mobile, and multi-device platforms reaching 10M+ users, led 0→1 product definition from blank canvas to launch, and co-lead Sky's Digital Ethics Network on responsible AI design. The platform changes. The approach doesn't.
Let's connect →Selected Work
Designing a multi-device multiplayer quiz platform that turns passive TV viewing into interactive shared experiences for the living room.
Designing a real-time co-viewing experience for Sky's flagship camera device, from blank canvas to shipped product.
A system-level UX layer designed for speed, clarity, and scale — driving 65% conversion across 1.9M monthly journeys.
Building a hybrid game design framework to raise partner integration quality across Sky Live's third-party gaming portfolio.
Co-leading Sky's Digital Ethics Network to shape responsible, inclusive AI design practices across product teams.
Designing an enterprise cloud-networking management portal that brings clarity to complex infrastructure without losing power-user depth.
I think in systems before I think in screens, and most of the real work happens earlier still, aligning product, engineering, and partners on what we're actually building.
I define product foundations, craft interaction models, build scalable IA, and prototype solutions that balance user needs with technical and business realities.
Turning complex problems into simple, intuitive experiences.
Shaping vision, direction, and decision‑making.
Creating environments where great design can happen.
Some of my most recent work is under NDA. If you'd like a deeper look at my process and outcomes, I'm happy to walk you through it.
Let's connect →