01 · Outcome
Quick Access Menu launched with Sky Glass in October 2021, driving 1,897,368 monthly converted journeys with a 65% conversion rate. Users completed their intended actions in an average of 32.41 seconds,validating the core design principle of effortless access.
02 · Challenge
Originally briefed as a lift-and-shift of Sky Q's settings experience onto Sky Glass, what began as a migration quickly became a strategic redesign. The existing approach couldn't serve Glass's unique capabilities,or its customers' needs.
The opportunity: provide a globally accessible menu of tools and settings for customers to get the best out of their Sky Glass experience,without disrupting the content they came to watch.
Sky Q's settings were buried in deep hierarchies, designed for a remote-heavy interaction model. Sky Glass needed something faster, more contextual, and built for a new audience.
Competitor analysis showed Samsung, Sony, and LG offered no comparable quick-access layer. Sky Glass had a genuine chance to set a new standard for TV navigation.
03 · Discovery
Research with Sky Glass users revealed a paradox: most people rarely change settings,but when they need to, they can't find them. This shaped the core design challenge: discoverability over habit.
Most users had changed at least one setting,validating that QAM was a meaningful touchpoint, not a rarely-used utility.
Nearly half of users made no setting changes in any given year,meaning the menu had to be instantly learnable, not relied on from memory.
Infrequent use meant muscle memory couldn't be the answer. Clarity and hierarchy mattered more than speed for power users.
04 · Design
I worked through three core design challenges: Settings Architecture, Discoverability, and Market Benchmarking. The solution was a modular, card-based component system built around five core navigational paradigms,flexible enough to serve Sky Glass today and scale to future devices.
Four principles guided every decision:
One button press from any state. No hunting, no hierarchy navigation,the most needed actions surfaced instantly.
QAM overlays content without replacing it. Users stay in context,whether browsing, watching live TV, or mid-playback.
Designed to work across Sky Glass and the XiOne puck,a unified experience regardless of hardware variant.
The card-based architecture was built to accommodate new features,proven when it extended to Watch Together PiP and Sky Protect Video Doorbell integration.
Outcome · Extended Impact
The modular card architecture proved its future-proofing credentials: QAM's flexible design directly enabled two major downstream integrations, without redesigning the core layer.
The PiP and overlay patterns established in QAM became the foundation for Watch Together's co-viewing interface,accelerating design delivery on a 0→1 product.
QAM's card-based architecture extended to integrate Sky Protect Video Doorbell notifications into the Sky Glass experience,without redesigning the core layer.